![]() ![]() Not everyone has 20/20 vision… or a microscope. ![]() Use a large font size. It doesn’t need to be comically large, but using an 8pt font isn’t going to fly.If people can’t read what’s on your website, then that’s another back button-type scenario. If there are lots of pop-ups, remove them. So do yourself a favour: Load your website in an incognito window and see what happens. Speaking of SEO, Google also penalises “pages that show intrusive interstitials” on mobile. Having visitors hit the back button as soon as they land on your page is known as “ pogo-sticking.” There’s some evidence that this tells Google there’s something undesirable about your page and that it doesn’t deserve to rank. People can’t buy anything unless they’re on your site. That has a negative effect on two things: Personally, I hit the back button as soon as I come across pages like this, and I’m sure others do too. To illustrate what I mean, take a look at this:īefore we get a chance to read a single word, we’re hit with a full-screen “welcome mat” that obstructs the content. However, there’s nothing more annoying than clicking on a web page in the Google search results, only to be hit by a myriad of pop-ups the second you land on the page. Things like exit pop-ups or cookie warnings serve a legitimate purpose. Here are just a few of them: Intrusive pop-ups and ads There are quite a few things that contribute to poor website “design.” Nobody is going to trust a website that was designed in 1995.Īs a general rule of thumb, it’s worth redesigning your website every 4-5 years-or at least making a few significant design updates to keep things fresh.īut this isn’t just about making things pretty or keeping up with current trends. ![]() If you’re trying to rank higher in Google, and have little to no SEO experience or knowledge, this guide will serve as a good starting point.ġ. Still, many of the audit items below do have an impact on SEO. ![]() If that’s what you’re after, and you don’t mind tackling more complicated stuff, then check out our SEO audit guide. They’re common issues that plague many websites, big and small. That’s not to say that these issues are unimportant. I’ve intentionally focused on the more straightforward issues below. There is an almost never-ending list of things you can look for when auditing a website, and some of them are somewhat technical and complex.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |