Others have been popping all summer and are set for release very soon. Some have been out for a while but were in demand for months (and months) prior to release. It’s all of the above and one other main factor: there’s been loads of genuinely stand-out tracks coming through in recent times. Perhaps it’s because online groups and video clips have become so popular, there’s a much bigger audience to feed this thirst for information and circulate clips of new tunes? Or that some labels have some sharp minds on their marketing teams right now? Or because everything is available at a swipe or click, it’s human nature to want what we can’t have? So when early airings of big tunes do happen we really feel the benefit of a proper build up and natural sense of anticipation? Perhaps this is down to years of piracy and leaking worries that have caused labels to send out promos closer and closer to the release, denying them natural time to develop their own momentum. There’s never a time in the genre when exclusive, unreleased tunes aren’t one of the strongest characteristics and driving forces in the genre – it’s what drum & bass and jungle culture was built on – but these last few years have definitely seen a return of longer build ups and much more high profile hype for key releases. Drum & bass: where it’s dubplate season every season.
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